Friday, January 1, 2010

一个(足以让民联惨败的)马来西亚

纳吉拜相后推出的“一个马来西亚”口号,激发民权社运份子、民联支持者、以及部分博客的无限创意。

“一个马来西亚”被加工为“一个黑色马来西亚”,寓意纳吉口是心非,打压民主人权;英文口号One Malaysia则被译成谐音“玩马来西亚”,讽刺国阵的愚民欺民政策。类似的“一个马来西亚”恶搞版,多不胜数。

然而,如果因为有人对它批评、嘲讽、颠覆,而让民联以及为推动两线制而努力的社运人士低估此口号的后续威力,则是犯上了轻敌的兵家大忌。

政治,除去一层层老百姓艰涩难懂的理论,所剩的就是包装,以及由之所形成的印象。

一个政治领袖的魅力,除了依仗杰出的演说技巧及高超的煽动能力,更需要一个经过精准计算、系统包装、能够激起群众共鸣及向往的政治论述。这种论述越简单、越直接,复制及发酵的威力就越大。而政治论述最易于复制的形态,就是口号。

你可以对“一个马来西亚”口号不屑一顾、你可以对口号背后的空洞嗤之以鼻,但你绝不能忽视它对普罗大众的影响力,以及透过无孔不入的宣传机关日以继夜的洗脑工程,对选民的潜移默化。

当国家的竞争力持续下滑、廉洁排名直线下泄、外资注入再创新低、人民对治安的安全感陷入谷底。。。一切指数看起来都不利于国阵的当儿,为什么纳吉的民调支持率像是可以违反地心引力,保持在60%?民调甚至显示,如果举行闪电大选,国阵可以重夺国会三份二议席!

把所有因素摊在眼前比一比、秤一秤,纳吉的公关宣传、形象包装,确实开始发挥效力了。

另外两个国阵的经典政治包装个案,一是90年代初马哈迪的“2020宏愿”,一是阿都拉2004年大选时的“反贪腐”,能否兑现是另一回事,已经发生的事实是,这两个论述 / 口号皆让当时的在野党面对国阵时如泥牛入海,无处着力。

现阶段,就算民联三党化解内忧、调整步伐,也仅处于守势,距离赢取中央政权还很远。如果还有在下届大选进军布城的决心,民联诸公应该马上重整自身的政治论述及执政愿景。所谓愿景,不是指免费派米、免费供水这种微观的民粹动作,而是一个可以和国阵切割、甚至是国阵无法做到的宏观治国方向,再配上一个深入浅出的论述口号。如此方能化守为攻,占据主动。

民联也曾经有过一个振奋人心的“人民主权”,让国阵的“马来主权”相形见绌。可惜后来经营不善,缺乏后续跟进,以致被纳吉骑劫成为“一个马来西亚-人民优先”。

再不奋起直追,下一届大选,民联恐怕会大败于一个今天被他们万般嘲弄的口号之下。

刊载于12月份《火箭报》

4 comments:

greenbook said...

Very true. Never underestimate your opponent.
Just hope all our leaders is like you who can calmly analyse situation, think deep and accurately predict what will happen next.

The opposition has a lot of great leaders, but most of the time they give people impression they just know how to "tembak" only. This also "tembak", that also "tembak". But if they can calmly analyse the situation and every move of their opponents, they will become even greater leaders! Cool and steady leaders!

Anonymous said...

Usually people are not obviously showing their support for which party, especially the chinese community. They were keep calm and be friendly on both sides so as to gains their supports and benefited from their governance. In the event of the campaign of general elections, these people (majority) will analyse and judge of their previous performance and forecast of their manifesto to decide the vote to be given on either side. Therefore it is vital important for party to uphold the good impression and services to be winner at last.

A Parent

Anonymous said...

question to leng and all other bro: why that bitch and her husband and her geng can be up there LCLY, racist and eat money??

Ask your family, your friends, any of them are her husband supporters (AKA, shit-supporter), or Hidden Supporters (act high class never bother care of politic hence never bother to be a voter).

WHO let her be up there LCLY? WE PEOPLE ALLOWED them to be big corruptors and big racist.

we did that.

Anonymous said...

国阵派免费的午餐,T恤,雨伞,还可以得到80块,不拿的是白痴,308时人人都告诉国阵候选人 “如果我不投你,还可以投票谁?”。

当投票箱打开时则是另一回事,国阵候选人喜欢玩选民,选民也应玩玩国阵候选人,谁叫他家的广告是“玩马来西亚”。

mtchair